In April and June of 2022, several pop-up stores will open worldwide in order to celebrate Balenciaga's Le Cagole. The line, which now includes multiple bag, wallet, and shoe styles, reinvents Balenciaga codes in the tradition of maximalist It Bags of another era, taking its name from French slang that refers to an over the-top attitude.

Le Cagole pop-ups are in keeping with this spirit, covered entirely with bright pink fake fur. Shelves, displays, floors, seating, and even racks in the open-plan kiosks are lined in pink. Here, guests have the option of customizing their purchases, either with foil-stamped initials on a leather bag's hanging card holder or with crystal strass-studded initials on a denim bag's hanging heart-shaped mirror.