Sands Macao Fashion Week Kicks Off With
Gala Launch Event Featuring Emporio Armani

Sands Resorts Macao has launched the second Sands Macao Fashion Week (SMFW18) with an exclusive gala event show for 220 VIP guests, media and key industry influencers, featuring the Emporio Armani Fall/Winter 2018 collection.

SMFW18’s headline brand, Emporio Armani, in collaboration with Rainbow Group, presented an exhilarating full-scale trunk show featuring looks from the label’s ‘see now, buy now’ ready-to-wear collections.

Celebrity models leading the runway included Liee, Hao (Hao Yun Xiang), Lina Zhang and Zhang Hui Jun, while in the audience were renowned Chinese actor Zheng Kai, actress Karlina Zhang and actor and singer Jiro Wang. Also attending the event as a special guest was actress and singer Qi Wei.

Held from Oct. 18-24, SMFW18 will showcase the many leading luxury and lifestyle brands at Sands Shoppes Macao through fashion parades and other special events for both the industry and public to enjoy. It will also see a series of ready-to-wear group runway shows highlighting current collections and various retail initiatives across the integrated resort.

The first Walk on Water show, which took place at Shoppes at Venetian on a catwalk across the Grand Canal itself on Oct. 19, featured the debut 2019 Spring/Summer collection from talented local Macao designer Nuno Lopes. This was followed with a series of runway shows at Shoppes at Parisian’s Avenue Champs-Élysées and Shoppes at Venetian’s Grand Canal, open to the public from Oct. 19-21 and showcasing the latest looks and trends for the season.

The closing show, hosted by the Macau Productivity and Technology Transfer Center, will pay homage to more local designers, with ten Macao fashion brands presenting innovative new collections. Eight local designers will also showcase outfits as part of an exhibition taking place at The Parisian Macao’s Rotunda throughout SMFW18.

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