Event Overview

Sands Shoppes Macao hosted the third Sands Macao Fashion Week (SMFW19) with a gala night on Oct. 17 for the international fashion headline brand, Balmain. The event launched SMFW19, which took place from Oct. 17 to 23, 2019.

Direct from Paris, the looks, showcased by models, ballet performers and exhibits, were a feast for the senses throughout the evening.

Balmain Creative Director Olivier Rousteing added his support for the event with a message via video link. Celebrity attendees included singer Jane Zhang, singer and actor Jiro Wang, boy band ONER – Yue Yue, Mu Zi Yang and Ling Chao, actress Li Meng as well as singer Jeffery Tung.
SMFW19 showcased the many leading luxury and lifestyle brands at Sands Shoppes Macao through fashion parades and other special events for both the industry and public to enjoy. There was also a series of ready-to-wear group runway shows highlighting current collections and various retail initiatives across the integrated resort.
The opening Walk on Water show, which took place at Shoppes at Venetian across the Grand Canal itself on Oct. 18, featured the 2020 Spring/Summer ready-to-wear collection from talented Macao fashion duo ALo Lo and Rainie Choi for their brand AURALO ARTE. Fashion shows showcasing the latest looks and trends for the season will took place at Shoppes at Parisian’s Avenue Champs-Élysées and Shoppes at Venetian’s Grand Canal, open to the public from Oct. 18-20.
As part of Sands China Ltd.’s ongoing campaign to support Macao’s cultural and creative industries, SMFW19’s closing show highlighted exciting new collections from nine local Macao fashion brands. There was also an exhibition from CPTTM’s Fashion Incubation Program (MaConsef) in Shoppes at Parisian including looks by Mickey Che and Jack Lin from the MaConsef 2018 design team under the theme ‘Ditch the Label’.

Event Highlights


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