Sands^® Resorts Macao hosted 'Sands Lifestyle #ReDiscover Macao 2023', a five-day familiarisation trip, from Oct. 30 to Nov. 3 attended by 200 MICE professionals and media from Greater China and around the world. Held across the three integrated resorts (The Venetian Macao, The Parisian Macao, The Londoner Macao), the impressive programme of activities provided attendees with first-hand knowledge of Sands Resort Macao's extensive range of meeting, exhibition and conference facilities, with an engaging itinerary that distinguished the integrated resort operator as a leading choice for MICE events of all sizes.

This was complemented by the incentive component, which demonstrated the plethora of Sands Lifestyle experiences on offer at Sands Resorts Macao, and the gastronomic, cultural and heritage attractions that make Macao a world-class MICE destination.

Kris Kaminsky, Senior Vice President of Hotel Operations, Sands China Ltd. said, "Sands Lifestyle #ReDiscover Macao 2023 is the first post-pandemic mega MICE familiarisation trip that Sands Resorts Macao has organised. The carefully curated itinerary gave attendees an immersive experience of all that makes Macao a world-class MICE destination and showcased our ongoing support of the Macao Government Tourism Office's 'tourism + MICE' initiative. We also showcased our comprehensive MICE capabilities, which are needed for seamless and successful MICE events, to our business partners from all around the world." 

The display of Sands Resorts Macao's professional and personal one-stop MICE service began prior to the guests' arrival with the sophisticated use of digital technology for easy pre-registration, confirmation and the noting of any special requirements with appropriate arrangements made in advance. 

This consummate service allowed delegates to arrive without any concerns, fully ready to enjoy Sands Lifestyle #ReDiscover Macao 2023, which began in a celebratory fashion with the Welcome Cocktail reception. Held at the stunning Observation Deck within The Parisian Macao's iconic Eiffel Tower, delegates were welcomed by Grant Chum, Chief Operating Officer, Sands China Ltd.; Helena de Fernandes, Director of the Macao Government Tourism Office; and Sam Lei, Acting President of the Macao Trade and Investment Promotion Institute.

On day two, the insightful #ReDiscover Macao 2023 Forum was held at The Londoner Macao's Smart Stage - Macao's first hybrid meetings space, with professional broadcast quality live-streaming capability and hologram functionality. Focusing on the industry's hottest topics, the forum's two panel discussions were: "Innovation & Technology from the Lens of an Event Planner" and "Talent Retention, Motivation & Optimisation". In addition to the international guests, students from Macao Institute for Tourism Studies (IFTM) also attended. The students felt the experience was a great opportunity to directly broaden their knowledge and gain industry insight. For further details on the expert panellists see the appendix, Sands Lifestyle #ReDiscover Macao 2023 – Highlights.

Team building activities followed with the immersive and exciting Chef's Challenge. The interactive culinary event included exhilarating challenges and professional chef masterclasses from some of Sands Resorts Macao's talent chefs, including Alex Gaspar, Executive Director - Culinary. 

Highlighting activity diversity was the Wellness Programme, which was held at teamLab SuperNature Macao, demonstrating its capacity to be a unique event space. Groups enjoyed three classes, YogaLates, Qigong, and Guided Relaxation & Meditation, all of these taking place within the immersive art space's one-of-a-kind artworks.

Expanding knowledge of Macao and rediscovering the city post-pandemic was the focus of Local Exploration. Attendees took part in an array of bespoke activities with different themes, from iconic heritage site visits to behind-the-scenes tours for a detailed experience of what makes Macao a distinctive MICE destination.