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Sands Shopping Carnival Winner of Brand Exhibition Award

Macao Convention and Exhibition Commendation Awards 2022

(Macao, Jan. 9, 2023) – The 2022 Sands Shopping Carnival has won the Brand Exhibition Award in the Macao Convention and Exhibition Commendation Awards 2022.

Now in its seventh edition, the Macao Convention and Exhibition Commendation Awards are organised by the Macao Convention and Exhibition Association (MCEA) and have been held since 2015.

The Brand Exhibition Award recognises exhibitions that deliver outstanding performance in terms of planning, curation, and service quality; set an example for brand exhibitions; and make a positive impact on the development of the local MICE industry.

Dr. Wilfred Wong, president of Sands China Ltd., said: "Sands China is honoured to have won the Brand Exhibition Award and for the recognition of the successful Sands Shopping Carnival, which has been offering a business platform for retailers and local SMEs to help boost Macao's economic revival during the pandemic. For the 2022 carnival, we were very pleased to receive our exhibitors' gratitude for our prompt rescheduling of the carnival to September in response to Macao's June 18 COVID outbreak. They praised the event's popularity, its comprehensive arrangements and its supporting facilities, which helped exhibitors increase their revenues. We are pleased the Sands Shopping Carnival has become the most anticipated brand exhibition for locals and tourists. Our appreciation goes to the exhibitors for their participation, to the event co-organiser, supporting entities and business partners for their support, to team members for their professionalism, and to MCEA for organising the Macao Convention and Exhibition Commendation Awards in support of Macao's MICE industry."

The Macao Convention and Exhibition Commendation Awards aim to build a platform for sharing, exchange and cooperation within the MICE industry, to develop influential MICE brand events, and to enhance professionalism in Macao's MICE industry. It aligns with the urban development plan of the Greater Bay Area and the Guangdong-Macao In-Depth Cooperation Zone in Hengqin, as well as the nation's support to Macao's integration in national development and the Macao SAR government's Second Five-Year Plan.

The free-admission Sands Shopping Carnival is the largest sale event in Macao and offers an exciting weekend destination for local residents and tourists. The popular event is in its third year and has attracted over 310,000 visits since its 2020 debut.

The 2022 event featured over 530 booths, providing a free business platform for local SMEs and Sands retailers impacted by the pandemic. Carnival visitors were able to browse eight zones, all of which offered the convenience of accepting consumption e-vouchers.

Highlights of the three days of shopping, activities and entertainment included the ICBC ePay Presents: Karaoke King Singing Competition, which featured performances in adult and teenage categories. The annual contest has attracted close to 380 registrants over the last three carnivals.

The always popular BOC Smart Kids Presents: Little Master Chef Workshop also returned, with over 570 children and parents joining the free food-prep and decorating activity led by Sands China's food and beverage team.

A new addition to the 2022 Sands Shopping Carnival was the BNU Presents: Street Dance Competition 2022, which gave young dance enthusiasts a platform to showcase their talents and win prizes.

The Sands Shopping Carnival supports the Macao SAR government's Consume for the Economy initiative and consumption e-voucher scheme, and is part of Sands China's efforts to give back to the community, stimulate domestic consumption, and help boost the economy.

Photo Caption: Julian Chow (right), senior vice president of special projects, product strategy and development for Venetian Macau Limited, accepts the Brand Exhibition Award, awarded to the Sands Shopping Carnival, at the Macao Convention and Exhibition Commendation Awards 2022 Dec. 16 at Macau Tower.