Sands China Brings On-site Experiences to 14th Macao International Travel (Industry) Expo
(Macao, April 10, 2026) - Sands China Ltd. is reaffirming its support for the Macao Government Tourism Office (MGTO) and its tourism promotion initiatives by participating in the 14th Macao International Travel (Industry) Expo, being held at The Venetian® Macao’s Cotai Expo from April 10-12, 2026. As a leading integrated resort operator, Sands China is showcasing its diverse offerings across its award-winning properties, including exciting experiential attractions.
Organised by the MGTO, the expo is a premier platform for regional and international tourism exchange and cooperation and is open to both trade visitors and the general public. Under the theme ‘Global Convergence, Future Horizons’, MITE is bringing together global travel professionals to strengthen cross-sector collaboration through over 130 themed sessions, such as destination presentations, forums, workshops and performances, alongside the latest tourism information and products being highlighted by approximately 1,500 exhibitors.
Many new elements have been introduced this year: an Asia-Pacific Gastronomy Showcase, a Silk Road Halal Products Pavilion focusing on the market potential, innovative applications for low-altitude tourism and livestreaming sessions with robot technology, the promotion of ‘tourism + health and wellness’ in Macao and Hengqin, and a Magnetic Creative Hub designed specifically to engage Gen Z travellers.
Sands Lifestyle Experiences
Sands China’s striking booth, accessible from all sides, captures the distinctive charms of its three interconnected integrated resorts, The Venetian® Macao, The Parisian® Macao and The Londoner® Macao, through impressive large-scale models of an iconic gondola, red telephone box, Big Ben, and the Eiffel Tower. Visitors are sure to be captivated by videos highlighting the abundance of gastronomic, entertainment and stay experiences available, as curated by Sands Lifestyle. Those that stop by the booth and download the Sands Lifestyle app and register as a member will receive a welcome pack valued at over MOP2,000, and a special gift.
Sands China is also bringing the excitement of world-class sports to the expo, with The NBA China Games 2026 being hosted at The Venetian Arena in October. Basketball fans will have an opportunity to shoot hoops at the booth for a chance to win exclusive prizes.
For more information about Sands Lifestyle, please visit https://en.sandsresortsmacao.com/sands-lifestyle/index.html.
Photo caption: Sands China Ltd. is reaffirming its support for the Macao Government Tourism Office and its tourism promotion initiatives by participating in the 14th Macao International Travel (Industry) Expo taking place at The Venetian® Macao’s Cotai Expo from April 10-12, 2026.
