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2024 Sands Shopping Carnival – Annual Signature Shopping Event
The much-anticipated Sands Shopping Carnival is coming back this summer!
Now in its 5th edition, Sands China has organized the annual Sands Shopping Carnival—the largest discount sale event in Macao—in cooperation with the Macao Chamber of Commerce, in an effort to boost the local economy, provide a free business platform for local SMEs and Sands retailers, and create business opportunities together.
Back by popular demand, the Sands Shopping Carnival will be held at Hall A and B of The Venetian Macao's Cotai Expo from July 18 to 21 this year, with over 580 booths featuring international brands and Macao specialties, where visitors can enjoy special offers from international brands up to 90% off.
The carnival has attracted a total of 420,000 visitors over the past four years and has become one of Macao's signature shopping events.
It features a mega food court and family-friendly activities under one roof, including a Little Master Chef Workshop, large play-and-fun facilities and game booths for children, a Hanfu Styling Contest and a Kids Talent Showdown for the public to compete in. With all these highlights, the carnival will definitely be a spectacular event full of fun entertainment and shopping delights for people of all ages!
Date: July 18 – 21, 2024 (Invitation-only preview session on July 18; Open to the public from July 19–21)
Venue: Cotai Expo Halls A and B, The Venetian Macao
Opening Hours: 12:00pm – 10:00pm
*Registration starts from 17 May
  • Exhibitor Registration
  • Extension Events
  • The F.I.T. Programme
1. Uphold Sands China's longstanding support of Macao enterprises and the community by providing a free platform for local enterprises, including SMEs, and Sands retailers for more business opportunities
2. Incorporate the Macao government's "tourism+" strategy and make the carnival one of the annual tourist attractions in Macao
3. Stimulate the local economy and effectively boost domestic consumption through synergistic effects between local SMEs and Sands retailers
4. Offer exclusive deals and discounts to Macao residents and international visitors

Interested exhibitors are invited to apply! After the online registration period ends, our representatives will randomly draw names from among the qualified exhibitors and will contact them accordingly.

Registration date: From now until May 26, 2024, 6pm
Registration link:
Extension Events

Come to the 2024 Sands Shopping Carnival to enjoy shopping, leisure and entertainment experiences. It's all under one air-conditioned roof, so get away from the heat and enjoy a fun and memorable weekend!

National Essence: 2024 Hanfu Styling Contest
Traditional Chinese clothing and etiquette systems are an important component of Chinese culture, and the long-standing Han nationality costume culture is splendid and colorful, fully demonstrating the aesthetics and wisdom of the ancients. This year's Sands Shopping Carnival has added the National Essence: 2024 Hanfu Styling Contest, taking place on July 20 (Saturday), to further promote national culture to the public, enhance cultural confidence, and help establish Macao as an exchange and cooperation base for diverse cultures, highlighted by Chinese culture. This contest is free and open to adults aged 18 or above from cities in the Greater Bay Area. Details of the contest and registration info will be announced later, so stay tuned!

Rising Stars: 2024 Kids Talent Showdown
In order to encourage children to develop their hobbies, enhance their self-confidence, and gain courage to challenge themselves through showcasing their talents, this year's Sands Shopping Carnival is introducing the Rising Stars: 2024 Kids Talent Showdown, which is free and open to children aged 5 to 12 years old in cities in the Greater Bay Area. Individuals or groups can showcase a variety of talents and shine on stage!
Competition and registration details will be announced later, so stay tuned!

Little Master Chef Workshop
Led by Sands China's food and beverage team for three consecutive years, the Little Master Chef Workshop has been one of the most popular family activities of the carnival and has attracted participation from nearly 1,500 children in total in the past four years. The workshop will be held once again this year free of charge with on-site registration. Sign your children up to unleash their talent and make them little master chefs!


The F.I.T. Programme

Sands China strongly believes that the company bears an important responsibility in the development of Macao. We have been devoting resources to the local community for more than a decade and we are committed to promoting the development of local enterprises.

We first launched Sands China's Local Small, Medium and Micro Suppliers Support Programme in 2015, aiming to facilitate opportunities for local suppliers to meet international standards, in support of three types of local businesses jointly identified with the Macao Chamber of Commerce: small and micro enterprises, "Made-in-Macao" companies, and Macao young entrepreneurs.

As part of that initiative, we further launched the F.I.T. programme for local Macao SME suppliers in April 2017. With this programme, the company seeks to increase its procurement spend on all three aforementioned types of local suppliers.

F.I.T. is comprised of three pillars: Financial Support, Invitational Matching, and Training and Development.

• Financial Support

A Sands China Young Entrepreneur Advance Payment Programme was created to help young local entrepreneurs who have limited financial capacity to run their businesses. It targets young Macao entrepreneurs with a staff size of 15 or below, providing them with a 30 per cent advance payment on purchase orders. Sands China successfully cooperated with local banks to launch this special financial support programme mainly for Sands China's SME suppliers.

• Invitational Matching

Sands China hosts targeted trade shows that invite local SMEs to go beyond simply meeting potential Sands China buyers. These invitational matching sessions take the usual procurement process a step further by providing a platform for local SMEs to present and demonstrate their products and services to potential users and buyers at Sands China properties, with the company's full support. The goal is to enhance communication between vendors and users, and to improve the procurement success rate.

• Training and Development

The Sands Procurement Academy, inaugurated in June 2017, aims to develop local SME suppliers by sharing business knowledge and skills, helping them gain experience and capacity to meet international procurement standards. Four types of local SME suppliers were initially targeted – small- and medium-sized enterprises (SMEs), micro-enterprises, Macao young entrepreneurs, and "Made-in-Macao" enterprises – with the programme now open to all local SMEs.

The academy offers tailor-made practical training modules to local SMEs. Upon graduating, they receive a certificate and are given preferential procurement under otherwise equal circumstances. The training programme is the first of its kind in the industry, with 524 SME suppliers having participated to date, with 486 graduates and counting.

In 2023, Sands China established the Sands Resorts Incubation Centre under the umbrella of the F.I.T. programme, dedicated to discovering and supporting innovative local enterprises with development potential.