Sands Macao Fashion Week 2019 Launches with Gala Event Featuring Exclusive Balmain Couture Collection

(Macao, Oct. 18, 2019) – Sands Resorts Macao hosted the third Sands Macao Fashion Week (SMFW19) with a gala night on Oct. 17 for 120 VIP guests, celebrities, media and key industry influencers, featuring a collection of exclusive couture pieces from international fashion house and SMFW19 headline brand, Balmain. The event launched SMFW19, which takes place from Oct. 17 to 23, 2019.

Direct from Paris, the looks, showcased by models, ballet performers and as exhibits, were a feast for the senses throughout the evening. The pieces will be displayed as part of the Balmain Couture Exhibition at The Venetian^® Macao main lobby until Oct. 23, open to the public.

In attendance were government officials Zhu Hong, Deputy Director of Economic Affairs Department, Liaison Office of the Central People’s Government in the Macao Special Administrative Region; Maria Helena de Senna Fernandes, Director of Macao Government Tourism Office; Paulo Martins Chan, Director of Gaming Inspection and Coordination Bureau; and Dr. Shuen Ka Hung, Director General of Macau Productivity and Technology Transfer Center. They were joined by Chiara Scaglia, Managing Director, Sales & Marketing, Balmain; Dr. Wilfred Wong, President, Sands China Ltd. and David Sylvester, Executive Vice President of Global Retail, Las Vegas Sands Corp. Balmain Creative Director Olivier Rousteing added his support for the event with a message via video link. Celebrity attendees included singer Jane Zhang, singer and actor Jiro Wang, boy band ONER – Mu Zi Yang, Ling Chao and Yue Yue, actress Li Ming as well as singer Jeffery Tung.

SMFW19 will showcase the many leading luxury and lifestyle brands at Sands Shoppes Macao through fashion parades and other special events for both the industry and public to enjoy. It will also see a series of ready-to-wear group runway shows highlighting current collections and various retail initiatives across the integrated resort.

The opening Walk on Water show, which took place at Shoppes at Venetian across the Grand Canal itself on Oct. 18, featured the 2020 Spring/Summer ready-to-wear collection from talented Macao fashion duo ALo Lo and Rainie Choi for their brand AURALO ARTE. A series of fashion shows showcasing the latest looks and trends for the season will also take place at Shoppes at Parisian’s Avenue Champs-Élysées and Shoppes at Venetian’s Grand Canal, open to the public from Oct. 18-20.

As part of Sands China Ltd.’s ongoing campaign to support Macao’s cultural and creative industries, SMFW19’s closing show will again feature CPTTM’s Designers. It will highlight exciting new collections from nine local Macao fashion brands. There will also be an exhibition in Shoppes at Parisian including looks by Mickey Che and Jack Lin from the MaConsef 2018 design team under the theme ‘Ditch the Label’.

Visitors can also enjoy various exclusive events, offers and discounts at Sands Shoppes Macao during SMFW19, including Harper’s Bazaar Hong Kong’s ‘BAZAAR X SMFW Bespoke Lipstick’, while Cosmopolitan Hong Kong and Sands Shoppes Macao will collaborate for their first ’Design Your Own Tote‘ event from Oct. 18-20.

Established as an essential event on the international fashion calendar, SMFW19 will again feature an exciting programme, showcasing leading luxury brands across Sands Shoppes Macao, Macao’s largest duty free luxury shopping experience with approximately 850 stores, while emphasising the quality and variety of designs available in Macao’s growing fashion industry.

For more information about Sands Macao Fashion Week, please visit: https://en.sandsresortsmacao.com/smfw.html